Marketing & Sales Spotlight:

Themes:

It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today’s “full funnel” marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process, embracing revenue responsibility and measuring their impact based on not just sales pipeline contribution but marketing influence on closed business and direct revenue growth.

This expanded role for modern B2B marketing organizations is transforming how the function is viewed, prioritized and funded – converting marketing from a cost center to a strategic profit center in companies big and small across all industries. Full Funnel Marketing is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including:

• Helping your buyers challenge the status quo and engage
• Establishing need and urgency to accelerate sales pipeline velocity
• Coordinating sales and marketing activity to close more deals in less time
• Accelerating the pace, volume and conversion of qualified sales opportunities

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Matt Heinz - President @ Heinz Marketing

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog, two rabbits, and seven chickens.