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Online: Audrey Melnik, CEO @ Funnel Ventures | Funnel Hacking: More Crucial than Growth Hacking

April 12, 2017 @ 11:00 am - 12:00 pm

| Free

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To continue the momentum of our Sales & Marketing Jam Series, we’ve listened to your feedback and bring you the next session in our NZSMJ series. The aim is to continue the conversation and bring you awesome people in market who are ‘doing it’ in a simple ‘crowdcast format‘ that allows access to targeted knowledge sharing without taking too much time out of your busy day.

Ask your burning questions, upvote questions you want to see answered, take part in polls and chat with the community while you listen. This is another of those ‘what you put in is what you get out’ type scenarios. We bring you the people; you ask what you want to know.

Join us online, Wednesday 12th April at 11am (NZT) to hear from Funnel Ventures CEO Audrey Melnik. 

Funnel Hacking: More Crucial than Growth Hacking

Most startups focus on filling the top of their funnel with leads. But getting people to come to your site is just the beginning.  There are plenty of best practice techniques that you can implement to improve your chances of bringing the Customer all the way through your Customer Funnel.  Each stage of the funnel has a goal and a set of tools and activities you can implement to improve your conversions.

Most changes you want to make to improve your funnel conversion require you to get your developer to implement.  But they are busy building your product.  Learn how to set things up to empower your team to experiment and iterate without any developer involvement.  You’ll be amazed at the creativity that unleashes!


  • What is Funnel Hacking – Overview
  • Empowering non-technical team members to experiment and iterate without developer involvement
  • Navigating the SaaS tool minefield
  • Removing your developer as the bottleneck

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: AUDREY MELNIK | Founder & Funnel Hacking Expert

As an expert in the online space, I’ve been pushing product and technical innovation across Media, Telcos, Finance and Startups since 1997.

My experience and skills span from Strategy through to Implementation roles in a number of domains. My ability to merge my understanding of the business’ objectives with my technical proficiency has enabled me to succeed in any role I tackle.

My experience in the IT sphere includes requirements modeling, system modeling and development, having worked on a variety of projects in the telecommunications, finance, and government sectors. My career has spanned a wide number of roles and includes Strategy, Product Development and Design, Client Relationship Management, Business Analysis and Software Development. 

Over the years, I’ve built a deep product pedigree across B2C & B2B whilst helping large and small organizations enhance their digital offering. I got the startup bug after helping an Australian startup from inception to exit with a $10 million valuation within 6 months.

After working on my own 2 startups in the past 4 years, I’m excited to take on my next challenge – Funnel Ventures!

HOST: SIAN SIMPSON | Global Community Manager @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help selected high growth New Zealand technology companies establish and grow their business in the USA.

Supported by prominent New Zealand technology investors and New Zealand Trade and Enterprise, KLP offers New Zealand technology companies residence at their office in San Francisco. Tenants gain access to a wealth of experience and are able to create invaluable networks in the US technology, business and investment community.


April 12, 2017
11:00 am - 12:00 pm
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CrowdCast – Online Webinar


Sian Simpson