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Online: Joseph Cole, VP of Marketing @ TapInfluence | 10 Things You Need To Know About Influencer Marketing
April 20, 2017 @ 9:00 am - 10:00 am| Free
KIWI LANDING PAD PRESENTS:
To continue the momentum of our Sales & Marketing Jam Series, we’ve listened to your feedback and bring you the next session in our NZSMJ series. The aim is to continue the conversation and bring you awesome people in market who are ‘doing it’ in a simple ‘crowdcast format‘ that allows access to targeted knowledge sharing without taking too much time out of your busy day.
Ask your burning questions, upvote questions you want to see answered, take part in polls and chat with the community while you listen. This is another of those ‘what you put in is what you get out’ type scenarios. We bring you the people; you ask what you want to know.
Join us online, Thursday 20th April at 10am (NZT) to hear from Kiwi Marketing guru Joseph Cole – VP of Marketing at TapInfluence.
In this webinar we are going to cover 10 things you need to know about Influencer Marketing.
- What is Influencer Marketing / best practices
- Intersection of Inbound / Content Marketing / Influencer Marketing
- How to grow / growth hack using influencer marketing
Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.
SPEAKER BIO: Joseph Cole | VP of Marketing
A self-described new school marketer, Cole’s experience bridges the divide between creative, strategy, user experience and demand gen. He has worked for award-winning ad agencies and forged new categories and movements at fast growth start-ups, from workforce performance to gamification and now influencer marketing. At TapInfluence, he oversees the marketing function, including demand gen/growth and marketing communications, with a keen focus on market positioning, public relations, and analyst relations.
Cole is passionate about growth marketing and using stories to deliver engaging real experiences. He has spearheaded digital engagement strategies for many notable brands, including Microsoft, Cisco, VMware, SAP, Jive, Coca-Cola and more. He’s a multinational, having been born in New Zealand, and is also involved in ecotourism and supports habitat conservation initiatives in Africa, particularly programs to save African elephants and rhinos from poaching.
Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.