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Online: Katie Byrne, Global Head of Social Media @ Xero | Why Social Media Is Changing How We Do Business

March 29, 2017 @ 10:00 am - 11:00 pm

| Free



To continue the momentum of our Sales & Marketing Jam Series, we’ve listened to your feedback and bring you the next session in our NZSMJ series. The aim is to continue the conversation and bring you awesome people in market who are ‘doing it’ in a simple ‘crowdcast format‘ that allows access to targeted knowledge sharing without taking too much time out of your busy day.

Ask your burning questions, upvote questions you want to see answered, take part in polls and chat with the community while you listen. This is another of those ‘what you put in is what you get out’ type scenarios. We bring you the people; you ask what you want to know.

Join us online, Wednesday 29th March at 10am (NZT) to hear from Xero Global Head of Social Media, Katie Byrne. 

Social Media Spotlight:  

In this webinar we are going to cover how social media is changing how we do business.


  • Using Social Media in unsexy industries
  • The differences in Social Media Strategy for B2B vs. B2C
  • The Power of Social Media
  • Social Media with/without budget

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Katie Byrne | Social Media Expert

As a social media and public relations / comms strategist with experience spanning more than ten years in financial services, FMCG, retail and the start-up sector, I have worked with some of the most exciting and disruptive global brands.

Having traversed newsrooms as a journalist and navigated the intricate world of public relations, my experience has equipped me with the ability to combine channel strategy with sound comms and policy; creative execution and team leadership. I am currently leading social media within a highly regulated environment: strengthening and supporting the evolution of this ecosystem and delivering results that translate is important to me. 

Expertise includes: 

  • Channel strategy 
    Social media and engagement strategy, policy and governance
  • Public Relations 
  • Writing and editing 
  • Creative direction (art direction, trends, look books)
  • Digital content (blogging, editing, social media, photography, videography, interviews)
  • Crisis comms and risk / reputation
  • Leadership and team management
  • Customer (internal and external) evangelism 
  • CX – tone of voice, customer service, UX
  • Data driven marketing and analytics

I enjoy sharing and hearing best practice and have spoken at conferences in both in the UK and NZ (including lectures at the prestigious Science Museum, London).

I am passionate about supporting small/medium businesses, not-for-profit and the start-up community and I design and facilitate social media/comms/PR strategy workshops with the aim of building capability. I am a committee member and strategist for two national NFP organisations: the Community Comms Collective and Good Bitches Baking.

I am a business mentor for two national initiatives – Live the Dream and Cultivate Mentoring Labs and I am a contributing editor for NZ Marketing Magazine.

A fast-paced, collaborative environment where ideas and innovation flow make me happy – along with test matches, football, photography, book club, painting and cooking.

HOST: SIAN SIMPSON | Global Community Manager @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help selected high growth New Zealand technology companies establish and grow their business in the USA.

Supported by prominent New Zealand technology investors and New Zealand Trade and Enterprise, KLP offers New Zealand technology companies residence at their office in San Francisco. Tenants gain access to a wealth of experience and are able to create invaluable networks in the US technology, business and investment community.


March 29, 2017
10:00 am - 11:00 pm
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Sian Simpson


CrowdCast – Online Webinar