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Webinar: Anthony Kennada, CMO @ Gainsight | Community, Conferences and Category Creation: How to Leverage Brand Marketing to Fuel B2B Growth

May 24, 2018 @ 10:00 am - 11:00 am



Join us online, May 24th @ 10am (NZT) to hear from Anthony Kennada, CMO @ Gainsight.

Community, Conferences and Category Creation:  How to Leverage Brand Marketing to Fuel B2B Growth

Based on this article:  https://www.linkedin.com/pulse/unapologetic-defense-brand-marketing-b2b-growth-anthony-kennada/

  • Why brand marketing is fundamental to the next generation of B2B startups.
  • How to leverage community and live events to drive advocacy and revenue.
  • How to create a category (rather than disrupt an existing one).

Gainsight is the leading Customer Success Management platform. It empowers the Customer Success movement to drive revenue and increase retention at scale.

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Anthony Kennada | CMO @ Gainsight 

Anthony Kennada is the founding Chief Marketing Officer at Gainsight, building and leading the Customer Success industry. Anthony is responsible for managing the company’s global marketing strategy, from demand generation to brand marketing, and his team is credited with creating the “Pulse” community of Customer Success leaders. Today, over 11,000 executives attend our Pulse conferences and the 50+ chapters of PulseLocal communities across the globe.

Gainsight has been recognized by Forbes as one of the top 100 private cloud companies in the world (2016), Deloitte as #7 on the Technology Fast 500 (2016), Inc. Magazine as the 48th fastest growing private company in America (2015), Forbes as one of America’s Most Promising Companies (2014), and by Fortune Magazine as one of 20 Great Workplaces in Tech (2014).

Anthony began his career as an early employee at Box – part of the company’s now iconic shift from targeting consumers to enterprise businesses. He would later joined LiveOffice, a leading cloud-based email archiving and eDiscovery company, and managed their OEM partnership with Symantec from contract signature to acquisition for $115M. Prior to joining Gainsight, Anthony led the Emerging Cloud Products division at Symantec, and was responsible for the first organic product development effort that spanned both consumer and enterprise market segments.

HOST: SIAN SIMPSON | Director of Community & Content @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.


May 24, 2018
10:00 am - 11:00 am
Event Category:


CrowdCast – Online Webinar


Sian Simpson