Blogs

• Good Product Manager, Bad Product Manager https://www.khoslaventures.com/wp-content/uploads/Good_Product_Manager_Bad_Product_Manager_KV.pdf | http://a16z.com/2012/06/15/good-product-managerbad-product-manager/
• Define an Ideal Customer Profile – Dan Barber ICP + TAM = A Sales Qualified Lead Machine https://mattermark.com/icp-tam-a-sales-qualified-lead-machine/
• 5 tips for attending dreamforce on a budget http://www.bowerycap.com/blog/marketing/dreamforce-on-a-budget/
• When you hire your first sales rep – just make sure you hire two | Jason Lemkin https://www.saastr.com/when-you-hire-your-first-sales-rep-just-make-sure-you-hire-two/
• Mapping key metrics to SaaS growth Stages
• Guerilla Marketing | How we imperonated the Salesforce.com CEO for one of the best marketing hacks at Dreamforce https://salesloft.com/resources/blog/2014/10/pulled-biggest-marketing-stunt-year-dreamforce/
• What I’ve Learnt from 1,000 Interviews https://www.salesforce.com/blog/2015/03/what-ive-learned-from-1000-interviews-gp.html
• 6 Favourite Quotes from the Sales & Marketing Jam – Wellington https://www.puravidamultimedia.com/sales-marketing-jam-in-wellington-new-zealand-techweeknz/

Podcasts

• SaaStr: CCO @ Gusto | How to manage NPS effectively with Scaling.
• How Holly Cardew learned from the best in Silicon Valley  https://thespinoff.co.nz/sponsored/business-is-boring/11-05-2017/how-holly-cardew-of-pixc-learned-from-the-best-in-silicon-valley/
• The latest from the Kiwi Landing Pad | NZ Business Podcast with Sian Simpson, talking KLP, Video & tips for landing and expanding in the US with Paul Spain from Gorilla Media.https://itunes.apple.com/nz/podcast/nz-business-podcast-27-sian-simpson-kiwi-landing-pad/id681807268?i=1000385194815&mt=2

Slideshare

• Data-Drive Digital Growth (Growth Hacking) Data-Driven Growth Marketing: Twitter’s Secret to Success, Josh Aberant
• Rethinking Marketing Rethinking Marketing – Turning Your Marketing from Cost Center to Profit Center

Books

• The Four Steps to the Epiphany > Steve Blank
• Crossing the Chasm > Geoffrey Moore
• Competitive Advantage > Michael Porter
• The Hard Thing About Hard Things > Ben Horowitz
• Death By Meeting > Patrick Lencioni
• Zero to One > Peter Thiel
• Jab Jab Jab Right Hook: How to tell your story in a noisy social world > Gary Vaynerchuck

Webinar Series Content:Sales, Marketing, Product, Customer Success, Media

• 10 things you need to know about influencer marketing https://www.crowdcast.io/e/influencermarketing
• Making Headlines: a perspective on the media, what makes news and how startups can get amongst it. https://www.crowdcast.io/e/makingheadlines
• Funnel Hacking: More crucial than growth hacking https://www.crowdcast.io/e/funnelhacking
• How you create predictable and exponential revenue growth for your business https://www.crowdcast.io/e/predicatablerevenue
• Optimsing your customer experience at every stage of the customer journey https://www.crowdcast.io/e/customersuccess
• How to scale your business in the US with marketing automation https://www.crowdcast.io/e/timlambmarketingautomation
• Secrets to sales development success: Own your brand, your time and your focus. Structuring sales weeks and months for you and your team https://www.crowdcast.io/e/ralphbarsi
• The product manager: What the heck is that and what do they really do https://www.crowdcast.io/e/productmanager
• How to make SEO work for your business – the basics https://www.crowdcast.io/e/SEOexpert
• Your sales process is not your sales strategy https://www.crowdcast.io/e/salesdeepdive

Kiwi Founder Stories

• Ezel Kokcu | Passphere, Non Stop Tix & Area360 https://www.crowdcast.io/e/ezelkokcu
• Tarik Mallett | Mobi2Go https://www.crowdcast.io/e/tarikmallet
• Rich Chetwynd | ThisData https://www.crowdcast.io/e/richchetwynd
• Alliv Samson | Kami https://www.crowdcast.io/e/allivsamson
• Sam Gribben | Melodics & Ex-Serato https://www.crowdcast.io/e/samgribben
• John-Daniel Trask | Raygun https://www.crowdcast.io/e/kiwifounders
• Cameron Priest | TradeGecko https://www.crowdcast.io/e/kiwilandingpadcameronpriestbuildingabusinessinasia

If we have missed any, let us know!

With May officially upon us and a big month ahead, it’s time to give you some brief highlights of what’s coming up at the Kiwi Landing Pad this month. April was great; we fully kicked off our webinar series with an event every week, we’ve had over 1,000 people join us from 90+ locations and collectively answered over 200 questions.

We are starting the month with a deep dive on capital raising, a topic we have typically stayed away from, but now, given the landscape and our new AMA format we are going to be answering all those burning capital raising questions which is timely given that my boss and the Kiwi Landing Pad chairman/founder just raised a round with his new(ish) startup: homes.co.nz – the recurring theme for this month seems to be centred around those who have indeed ‘been through the process’.

John has just walked the talk; watching his journey growing and scaling a company and getting to over 1 million in ARR(annual recurring revenue) in just under a year (that’s quite hard to do) has been quite amazing and humbling. With the calibre of founders and talent we have sharing this month, perhaps you’ll pick up some of the nuggets and wisdom of how you can achieve this for yourself.

This coming Sunday (May 7th) our super talented Sales & Marketing Jam speakers arrive in New Zealand to deliver an action-packed week of quality, curated information and connections to the New Zealand technology community, you can check out the details here.

Our Sales & Marketing Jams brings Silicon Valley right to your Kiwi backyard for half a day, learning from people who have done what you are trying to do scaling businesses and teams (product, marketing, sales) with experience in the US and Australian market as a benefit. We’ll deep dive into topics that each audience in each location have said are the number one priority right now, as well as what we’ve observed over the last six months of meeting with entrepreneurs and startups. We hope that before people jump on a plane to visit or expand in market; that they’ll stop by one of these events first and learn best practice as well as build capability in the general art of entrepreneurship and growing businesses (as well as get connected!).
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As John Holt likes to say:

This month we are doing only two webinars seeing as most of our community will be getting the real deal with our Jams in person. However, I thought that TechWeek wouldn’t be complete without chatting with arguably New Zealand’s best entrepreneur who has built one of our most successful technology companies.

Our Kiwi Founder for May is none other than Xero’s CEO & Founder – Rod Drury. I’m personally super excited to be able to host Rod and chat about all things Xero, being an entrepreneur and the journey so far, his approach to business, advice for the future generations of New Zealand, achieving key milestones such as getting to 1 million customers and how they plan to 10x that. Over the last year I’ve been lucky enough to get to know Rod and the Xero team a lot more, I never actually appreciated the size of Xero or the machine that they have built, nor do I think New Zealand realises the sheer size and scale of the company. Overnight success stories are usually many years in the making contrary to popular belief. Xero is going on 1,700 staff globally, and on a pathway to profitability. If you think Xero is ‘just’ accounting software, this is a webinar you need to watch.