Sales & Marketing Jam Round #4 – The Resource List

Blogs

• Good Product Manager, Bad Product Manager https://www.khoslaventures.com/wp-content/uploads/Good_Product_Manager_Bad_Product_Manager_KV.pdf | http://a16z.com/2012/06/15/good-product-managerbad-product-manager/
• Define an Ideal Customer Profile – Dan Barber ICP + TAM = A Sales Qualified Lead Machine https://mattermark.com/icp-tam-a-sales-qualified-lead-machine/
• 5 tips for attending dreamforce on a budget http://www.bowerycap.com/blog/marketing/dreamforce-on-a-budget/
• When you hire your first sales rep – just make sure you hire two | Jason Lemkin https://www.saastr.com/when-you-hire-your-first-sales-rep-just-make-sure-you-hire-two/
• Mapping key metrics to SaaS growth Stages
• Guerilla Marketing | How we imperonated the Salesforce.com CEO for one of the best marketing hacks at Dreamforce https://salesloft.com/resources/blog/2014/10/pulled-biggest-marketing-stunt-year-dreamforce/
• What I’ve Learnt from 1,000 Interviews https://www.salesforce.com/blog/2015/03/what-ive-learned-from-1000-interviews-gp.html
• 6 Favourite Quotes from the Sales & Marketing Jam – Wellington https://www.puravidamultimedia.com/sales-marketing-jam-in-wellington-new-zealand-techweeknz/

Podcasts

• SaaStr: CCO @ Gusto | How to manage NPS effectively with Scaling.
• How Holly Cardew learned from the best in Silicon Valley  https://thespinoff.co.nz/sponsored/business-is-boring/11-05-2017/how-holly-cardew-of-pixc-learned-from-the-best-in-silicon-valley/
• The latest from the Kiwi Landing Pad | NZ Business Podcast with Sian Simpson, talking KLP, Video & tips for landing and expanding in the US with Paul Spain from Gorilla Media.https://itunes.apple.com/nz/podcast/nz-business-podcast-27-sian-simpson-kiwi-landing-pad/id681807268?i=1000385194815&mt=2

Slideshare

• Data-Drive Digital Growth (Growth Hacking) Data-Driven Growth Marketing: Twitter’s Secret to Success, Josh Aberant
• Rethinking Marketing Rethinking Marketing – Turning Your Marketing from Cost Center to Profit Center

Books

• The Four Steps to the Epiphany > Steve Blank
• Crossing the Chasm > Geoffrey Moore
• Competitive Advantage > Michael Porter
• The Hard Thing About Hard Things > Ben Horowitz
• Death By Meeting > Patrick Lencioni
• Zero to One > Peter Thiel
• Jab Jab Jab Right Hook: How to tell your story in a noisy social world > Gary Vaynerchuck

Webinar Series Content:Sales, Marketing, Product, Customer Success, Media

• 10 things you need to know about influencer marketing https://www.crowdcast.io/e/influencermarketing
• Making Headlines: a perspective on the media, what makes news and how startups can get amongst it. https://www.crowdcast.io/e/makingheadlines
• Funnel Hacking: More crucial than growth hacking https://www.crowdcast.io/e/funnelhacking
• How you create predictable and exponential revenue growth for your business https://www.crowdcast.io/e/predicatablerevenue
• Optimsing your customer experience at every stage of the customer journey https://www.crowdcast.io/e/customersuccess
• How to scale your business in the US with marketing automation https://www.crowdcast.io/e/timlambmarketingautomation
• Secrets to sales development success: Own your brand, your time and your focus. Structuring sales weeks and months for you and your team https://www.crowdcast.io/e/ralphbarsi
• The product manager: What the heck is that and what do they really do https://www.crowdcast.io/e/productmanager
• How to make SEO work for your business – the basics https://www.crowdcast.io/e/SEOexpert
• Your sales process is not your sales strategy https://www.crowdcast.io/e/salesdeepdive

Kiwi Founder Stories

• Ezel Kokcu | Passphere, Non Stop Tix & Area360 https://www.crowdcast.io/e/ezelkokcu
• Tarik Mallett | Mobi2Go https://www.crowdcast.io/e/tarikmallet
• Rich Chetwynd | ThisData https://www.crowdcast.io/e/richchetwynd
• Alliv Samson | Kami https://www.crowdcast.io/e/allivsamson
• Sam Gribben | Melodics & Ex-Serato https://www.crowdcast.io/e/samgribben
• John-Daniel Trask | Raygun https://www.crowdcast.io/e/kiwifounders
• Cameron Priest | TradeGecko https://www.crowdcast.io/e/kiwilandingpadcameronpriestbuildingabusinessinasia

If we have missed any, let us know!