NBR.co.nz: TradeGecko ‘doing millions in revenue’ as ex-Kiwi startup builds customers from Singapore

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TradeGecko, the Kiwi start-up that moved to Singapore in 2012 in search of capital, markets and nurturing, says it is taking in “millions in revenue” from tens of thousands of customers but is yet to turn a profit as it builds scale for its cloud-based inventory management software.

The company was founded by three Kiwi entrepreneurs – brothers Cameron and Bradley Priest and Carl Thompson. Frustrated at the difficulty of raising capital in Auckland, TradeGecko moved to Singapore to be incubated by Joyful Frog Digital Innovation, which had started at about the same time. Hugh Mason, chief executive of the Singaporean technology accelerator known as JFDI, says TradeGecko is ”far and away” JFDI’s most successful company to date.

Mr Priest believes New Zealand could take a leaf out of Singapore’s playbook in terms of nurturing entrepreneurs. In a webcast for Kiwi Landing Pad, the organisation that helps high-growth New Zealand tech companies establish in the US…


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