Rowing the Tasman Sea Solo vs. Entering the US market

-wSGnkAbPko8G_Ja9dfn9xYbVcYSMEkvGVa8gX0Ua6I

In 1977, Colin Quincey was the first person to row the Tasman Sea solo from New Zealand (NZ) to Australia. In 2010 his son Shaun set off from Coffs Harbour in Australia to become the first person to row solo in the other direction, eventually crash landing on 90 mile beach some 54 days later.

0ilduaxXOpsHSVzG1TbXQb1MmyGMorxwPKahcUZSWpI

Shaun spent two years speaking at events promoting a book and documentary about his experience across the United Kingdom and Australia before taking a role as National Sales Manager for www.Debitsuccess.com in NZ.  Now a resident of the Kiwi Landing Pad Shaun compares the 54-day solo crossing to launching a business in the United States (USA).

 

Here’s Shaun’s story in his words:

It was Day 36 rowing across the Tasman Sea solo, at 10 pm the wind was blowing about 40 knots (75kph) with 5 – 8-metre swells.  I was flipped upside down and trapped in my cabin for 30 minutes until a wave big enough flipped me back over again and I could finally get on with the job at hand.

This was one of the hundreds of obstacles I needed to overcome to row the Tasman Sea solo eventually. The first 36 days launching Debitsuccess USA felt relatively similar to this situation, albeit a little less lonely.  There were a number of challenges we faced every day and continued to face as we build our business across the US.

H2PzsTnm6V71cunCzWOtADDSGT1LpUv84n6S7nrNNhY

After being with Debitsuccess NZ for two and a half years, I was fortunate enough to be tasked with establishing the business in the USA.  Debitsuccess is an Auckland based subscription payments company, and we had been exploring entering the US market for a number of years.  The Debitsuccess payment solution was experiencing significant growth including some offshore enquiries to provide our unique full services billing solution.  The growth and international interest spurred our ambition to launch in the US and continue internationalising our platform.

Setting up a business in San Francisco and relocating with my wife Lisa and six-month-old boy Mac was equally as daunting as taking the first stroke into the Tasman!  The initial but necessary distractions from the business were frustrating, expensive and time consuming.  These activities included obtaining visas, CA driver’s license, social security numbers and medical insurance – not all were necessary, but we required them.

The tax was another complexity from both business and personal perspectives.  Navigating the Tasman Sea was significantly simpler than navigating the US tax system!  Now we’re settled, and the business is getting the attention required, the opportunities are exciting and well worth the initial setup pain.

 

Here are a few lessons I discovered in the Tasman Sea that seem to be relevant when entering the US:

  • The ability to adapt from the plan is equally as important as creating the initial plan.  You simply don’t know what you don’t know!  We faced some potential show stoppers and have had to adjust course along the way while keeping our eyes on the horizon.  Unknowns, rapid change and constant adjustment are guaranteed.
  • Build a world-class team who believe in your adventure.  The team is essential, and you need to explore what that team will look like and the expertise each of those people need to have.
  • Excuses don’t exist.  Find a way to make progress or head home.  No one in the USA cares if your business works or not.  You must be solutions oriented and willing to outwork and outsmart the competition
  • Remember that 0.01% market share of 320 million is 32,000 people so it pays to have thought through how your organisation might scale up quickly and capitalize.

Everything will cost more than you think, takes three times longer than you think and there is a ton of people who will think and tell you that you will fail.  I was blown backwards 36 out of the 54 days I was at sea during my expedition across the Tasman.  There were days where I would row for up to 15 hours just to ensure I would simply hold my position.  The most challenging days I would check my GPS in the morning, and I would be 45 miles (74km) back towards where I started from.   There are certainly days where I feel like I am experiencing similar challenges establishing Debitsuccess in the USA, but I am confident that with a little positivity and perseverance the rewards will be worth it.

zmsosUfjjwSNY4k_rv0zaUv_C8sYY7HFfWr2MMa5ixs

eh21DxpYnqSzwM4McQCIa4P2EZpElzyxMf4cuiAG6wE

The USA is an exciting market to be in, I hope that this short blog encourages other New Zealand companies to jump on a plane and come to the Kiwi Landing Pad to knock on a few doors!  I hope you get the opportunity to bite off more than you can chew, and then chew like crazy should you take up the challenge.

Good Luck!

Guest post written by Shaun Quincey, VP of Sales @ Debitsuccess USA .

Linkedin https://www.linkedin.com/pub/shaun-quincey/32/481/535

EqdcCa_TJZFd41aGE_rVcnpR2HYAEvm_4Jq-HDGx0BU

Taking 54 days Shaun eventually crash landed on 90 mile beach, Colin taking 63 days crash landed on Marcus beach in Queensland. Both Shaun and Colin are still the only people to have rowed the Tasman Sea Solo and both received Membership of the New Zealand order of Merit.  

HLWemMsbxCNph4tvdHSbLNHbQTwVVZ8k0COf7MGWYAk

Twitter: https://twitter.com/Tasmanrower

Leave a Reply