Scaling Tuxedo Kittie in San Francisco

Tuxedo Kittie

Guest Post: Edward Talbot, Co-Founder Sna.pr

Snapr creates fun photo FX and Sticker apps for clients like Victoria’s Secret and we produce popular in-house titles like Tuxedo Kittie. I spent a month in San Francisco as part of the KLP8 program. During my time in San Francisco we spent a lot of time and energy refining a very focused strategy around a crystal clear path to scale the business rapidly. If your plan is to build a global tech business from New Zealand then one of the best things you can do, whether just starting out, or years in, is to get yourself over to San Francisco and the KLP.

Stop what you’re doing, get in touch with Kiwi Landing Pad and start planning your trip.  Thank me later.

It’s no secret that the biggest and brightest tech companies are either founded or have a major presence in the San Francisco Bay area. In my opinion, the only way to truly get an understanding for why that is, to begin to understand and unravel the mystery of all that success, is to put yourself amongst it.  You will begin to think a company with 1000 employees isn’t that big, that you can build that too, and you will meet the people who have done or are doing that right now. They will take the time to talk to you, to help you, and they may just back your endeavor.

New Zealand has the technical and design talent to build great products and services, but we do not have the networks nor ability to scale our ideas to an internationally winning position. All of the things you will need, can be found in San Francisco. KLP is great, Catherine Robinson is an amazing help for advice, strategy and networking.

I think the changes are inspired by the fact you’re present in such a hyper competitive environment with the best companies and entrepreneurs in the world. You have to learn what sets your start-up apart from the thousands of other hopefuls, and where you can best use your resources to rise above the rest. Because SF sets the bar on an international scale, you can see what it takes to be the best in the world, and then take aim on that.

Beg. Borrow. Steal. Whatever you can do to make it happen, there is no better place to be.