Tag Archives: Sian Simpson

Celebrating 6 years, with 6 events – Something For Everyone

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“Building a business is hard, building a global business is even harder” - Sam Morgan

 

The idea for Kiwi Landing Pad began in the Kiwi entrepreneurial community in 2008 with a small group of entrepreneurs reflecting on their own journey and how to make it easier for the next wave of entrepreneurs to successfully follow – but faster and smarter.

The New Zealand government planned to invest more to support the technology and innovation ecosystem to make it easier for our companies to land and expand into the US market. During an “NZ Inc” meeting in 2010, John Holt & Sam Morgan put up their hands to collaborate and make the vision of a physical hub in Silicon Valley a reality three years ahead of plan – KLP was born.

In July 2011 we opened our doors in San Francisco for the first time, and with our first residents Xero, Vworkapp and Magritek.

On September 16th 2011, we held our very first Kiwi Landing Pad event. This year it’s now been 6 years, and we’ve had over 250 events with no signs of slowing down, right now we have one a week, at least.

This month we are celebrating the success of 6 years, with 6 events – as our community is global, 4,000 members in 36 countries around the world, we decided to have something for everyone whether thats a jam, webinar or our very first party in New Zealand. We encourage you to come along and meet our community (your peers) and learn more about where we are going in the future.

The Events:

Webinars

Sales & Marketing Jams

Party/Drinks

Thanks for your support over the last 6 years, onwards to make technology the number #1 export in New Zealand and continue building great businesses, great products and helping Kiwis think big.

Sian & John
@ Kiwi Landing Pad

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Matt Heinz, President @ Heinz Marketing | Full Funnel Marketing

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Marketing & Sales Spotlight:

Themes:

It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today’s “full funnel” marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process, embracing revenue responsibility and measuring their impact based on not just sales pipeline contribution but marketing influence on closed business and direct revenue growth.

This expanded role for modern B2B marketing organizations is transforming how the function is viewed, prioritized and funded – converting marketing from a cost center to a strategic profit center in companies big and small across all industries. Full Funnel Marketing is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including:

  • Helping your buyers challenge the status quo and engage
  • Establishing need and urgency to accelerate sales pipeline velocity
  • Coordinating sales and marketing activity to close more deals in less time
  • Accelerating the pace, volume and conversion of qualified sales opportunities

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Matt Heinz – President @ Heinz Marketing

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

 Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt is living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog, two rabbits, and seven chickens.

HOST: SIAN SIMPSON | Director of Community & Content @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Kiwi Founder Series – Mike Carden & John Holt – Co-Founders @ Sonar6

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By popular demand from within our community I’ve asked John Holt and Mike Carden to be our Kiwi Founders for July. Sonar6 was a HR technology company that scaled from Auckland, New Zealand and sold to CornerStone on Demand in 2012. Unusual for us to have both founders on a webinar but very useful for a deep dive into this company and a successful SaaS business that has scaled from nothing and ended up being acquired. There is something to be said for ‘going through the process.’ Knowing these two cats, this will be a lively webinar, and one not to be missed – I have the expectation that it will be the most entertaining to date.

 

Webinar: Zheng Li – VP of Product @ Raygun | Product Managers’ Guide To Taming Fires And Winning Friends

Join us online, Friday 23rd June at 10am (NZT) to hear from Kiwi Product guru Zheng Li – VP of Product at Raygun.

Themes:

What do Product Managers actually do, Building and communicating your roadmap, How to avoid the common Product Management pitfalls (dealing with churn, prioritisation, distributed teams, comms and office politics) & exploring a day in the life of a Product Manager (and some tools to help you along the way).

When: Friday 23rd June 10am NZT.

SPEAKER BIO: Zheng Li | VP of Product

Zheng Li is the VP of Product at Wellington-based software intelligence company, Raygun. Raygun is used by over 40,000 developers worldwide to build better software and websites. The company processes billions of data points every day for customers and provides the most complete crash reporting and real user monitoring solutions on the market. Customers that improve their software with Raygun include Microsoft, Domino’s Pizza, 4 Seasons, Nordstrom and AutoDesk

Zheng has deep product and UX expertise, including four years as Founder and CEO of Zing Design, where her design agency helped traditional businesses create and market their products online. Zheng has 10+ years experience in UX and product design, having previously worked for Trade Me, Rabobank and Nike.

Zheng is an ambassador for FutureinTech, Co-Founder of Women Founders NZ, a Women of Influence Awards double finalist and was named as one of the top 50 Women in Tech in Australasia by the Startup Daily.

Webinar: Kiwi Landing Pad Monthly AMA: A Common Language on Company Stage

Theme: This month the Kiwi Landing Pad team are focusing on setting a common language around company stage, we have noticed many times and through the data we capture from the Sales & Marketing Jams that companies seem to struggle to identify their company stage, we want to help shape this and make it easier which will help founders, teams, advisors and investors in the long run.

When: Friday 16th June @ 9am NZT.

June: Scaling Up, Exiting, The Product Roadmap & Forming A Common Language on Company Stage

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Our webinars for the next 3 weeks, we’ve again really tried to stretch ourselves and bring you people who are doing it or who have done it before to continue helping you build the capability in your teams and businesses, we think you’ll like what we have come up with.

Founder Spotlight:

Kiwi Founder Series – Jonny Hendriksen – CEO & Founder @ Shuttlerock, Formerly, CEO & Founder @ ValueClick.

Jonny is probably one of New Zealand’s best kept secrets, along with him business partner Tim Williams were the first foreigners to list on the Japanese Stock Exchange in 2000. The pair have gone on to start a number of companies and have a wide range of experience building internet companies, and have a profound understanding of the Japanese & US markets.

When: Wednesday 28th June 10am NZT.

Product Spotlight:

Product Managers’ Guide To Taming Fires And Winning Friends

Zheng Li – VP of Product @ Raygun.

Themes:

What do Product Managers actually do, Building and communicating your roadmap, How to avoid the common Product Management pitfalls (dealing with churn, prioritisation, distributed teams, comms and office politics) & exploring a day in the life of a Product Manager (and some tools to help you along the way).

When: Friday 23rd June 10am NZT.

Kiwi Landing Pad Monthly AMA: A Common Language on Company Stage

Theme: This month the Kiwi Landing Pad team are focusing on setting a common language around company stage, we have noticed many times and through the data we capture from the Sales & Marketing Jams that companies seem to struggle to identify their company stage, we want to help shape this and make it easier which will help founders, teams, advisors and investors in the long run.

When: Friday 16th June @ 9am NZT.

Looking forward for to seeing you at these sessions, remember to ask questions and pop these dates in your calendar.

For more awesome content visit:

kiwilandingpad.com or salesandmarketingjam.com

Sales & Marketing Jam Round #4 – The Resource List

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Blogs

Podcasts

Slideshare

Books

Webinar Series Content:

Sales, Marketing, Product, Customer Success, Media

Kiwi Founder Stories

If we have missed any, let us know!

Up & Coming in May: Jams, Capital Raising & Webinar with Kiwi Founder Rod Drury

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With May officially upon us and a big month ahead, it’s time to give you some brief highlights of what’s coming up at the Kiwi Landing Pad this month. April was great; we fully kicked off our webinar series with an event every week, we’ve had over 1,000 people join us from 90+ locations and collectively answered over 200 questions.

We are starting the month with a deep dive on capital raising, a topic we have typically stayed away from, but now, given the landscape and our new AMA format we are going to be answering all those burning capital raising questions which is timely given that my boss and the Kiwi Landing Pad chairman/founder just raised a round with his new(ish) startup: homes.co.nz – the recurring theme for this month seems to be centred around those who have indeed ‘been through the process’.

John has just walked the talk; watching his journey growing and scaling a company and getting to over 1 million in ARR(annual recurring revenue) in just under a year (that’s quite hard to do) has been quite amazing and humbling. With the calibre of founders and talent we have sharing this month, perhaps you’ll pick up some of the nuggets and wisdom of how you can achieve this for yourself.

This coming Sunday (May 7th) our super talented Sales & Marketing Jam speakers arrive in New Zealand to deliver an action-packed week of quality, curated information and connections to the New Zealand technology community, you can check out the details here.

Our Sales & Marketing Jams brings Silicon Valley right to your Kiwi backyard for half a day, learning from people who have done what you are trying to do scaling businesses and teams (product, marketing, sales) with experience in the US and Australian market as a benefit. We’ll deep dive into topics that each audience in each location have said are the number one priority right now, as well as what we’ve observed over the last six months of meeting with entrepreneurs and startups. We hope that before people jump on a plane to visit or expand in market; that they’ll stop by one of these events first and learn best practice as well as build capability in the general art of entrepreneurship and growing businesses (as well as get connected!).

As John Holt likes to say:

It’s all about inspiration and aspiration for these budding New Zealand entrepreneurs and business owners. We want you to succeed, and this is our way of showing you how.

This month we are doing only two webinars seeing as most of our community will be getting the real deal with our Jams in person. However, I thought that TechWeek wouldn’t be complete without chatting with arguably New Zealand’s best entrepreneur who has built one of our most successful technology companies.

Our Kiwi Founder for May is none other than Xero’s CEO & Founder – Rod Drury. I’m personally super excited to be able to host Rod and chat about all things Xero, being an entrepreneur and the journey so far, his approach to business, advice for the future generations of New Zealand, achieving key milestones such as getting to 1 million customers and how they plan to 10x that. Over the last year I’ve been lucky enough to get to know Rod and the Xero team a lot more, I never actually appreciated the size of Xero or the machine that they have built, nor do I think New Zealand realises the sheer size and scale of the company. Overnight success stories are usually many years in the making contrary to popular belief. Xero is going on 1,700 staff globally, and on a pathway to profitability. If you think Xero is ‘just’ accounting software, this is a webinar you need to watch.

Featured in May:

  • May 5th 9am NZT: All Things Capital – Monthly Kiwi Landing Pad AMA, exploring money matters and raising capital with the Kiwi Landing Pad team.
  • May 8th: Wellington Sales & Marketing Jam – Growing your bases.
  • May 9th: Dunedin Sales & Marketing Jam – Growing your bases.
  • May 10th: Christchurch Sales 7 Marketing Jam – Growing your bases.
  • May 12th: Auckland Sales & Marketing Jam – Growing your bases.
  • May 24th 2pm NZT: Kiwi Founder Series – Rod Drury, CEO & Founder @ Xero.

Online: Kiwi Founder Stories with Ezel Kokcu | Founder @ Passphere, Non Stop Tix & Co-Founder @ Area360

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KIWI LANDING PAD PRESENTS:

To continue the momentum of our Sales & Marketing Jam Series, we’ve listened to your feedback and bring you the next session in our Kiwi Founder Series. The aim is to continue the conversation and bring you awesome people in market who are ‘doing it’ in a simple ‘crowdcast format‘ that allows access to targeted knowledge sharing without taking too much time out of your busy day.

Ask your burning questions, upvote questions you want to see answered, take part in polls and chat with the community while you listen. This is another of those ‘what you put in is what you get out’ type scenarios. We bring you the people; you ask what you want to know.

Join us online Wednesday April 26th @ 10am NZT to hear from Ezel Kokcu – Founder of Passphere & Co-Founder of Area360.

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: EZEL KOKCU | FOUNDER @ Passphere

Continuing her journey, Ezel has now Co-Founded the event and analytics platform, Passphere that successfully secured investment October 2016 and will see a product launched late 2017 with a core team of 5. Passphere’s initial launch will be in New Zealand with quick movements overseas soon after.

Ezel has a passion for entrepreneurship that was formed at a young age. Ezel spent 3 months travelling around Turkey teaching English in schools for underprivileged children. She then returned to New Zealand to begin working on a degree in Computer Science at Victoria University. While studying, Ezel was involved in a start-up doing social and digital marketing that sparked a passion in starting and growing businesses. Shortly after, starting the discovery and exploration app that disrupted the Museum and Cultural market, STQRY. As Co-Founder of STQRY, Ezel’s ideas and narratives help to guide and shape the business every day.

3 years on, STQRY is now known as Area360 and are shaping the way visitors and organizations engage and share stories on a daily basis. With capital backing from one of the most reputable Venture Capital firms in the United States, Area360 were able to raise $5.5M in funds and are now developing and selling in over 4 countries to over 500 organizations worldwide. The team in New Zealand has grown to 35 and 7 in the United States.

Ezel then decided to move full time in her next venture as Co-Founder of Wellington-based Ticketing startup, Non-Stop Tix. After 18 months of operation, the company was sold to a New Zealand-based private investor.

HOST: SIAN SIMPSON | Global Community Manager @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Online: Joseph Cole, VP of Marketing @ TapInfluence | 10 Things You Need To Know About Influencer Marketing

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KIWI LANDING PAD PRESENTS:

To continue the momentum of our Sales & Marketing Jam Series, we’ve listened to your feedback and bring you the next session in our NZSMJ series. The aim is to continue the conversation and bring you awesome people in market who are ‘doing it’ in a simple ‘crowdcast format‘ that allows access to targeted knowledge sharing without taking too much time out of your busy day.

Ask your burning questions, upvote questions you want to see answered, take part in polls and chat with the community while you listen. This is another of those ‘what you put in is what you get out’ type scenarios. We bring you the people; you ask what you want to know.

Join us online, Thursday 20th April at 10am (NZT) to hear from Kiwi Marketing guru Joseph Cole – VP of Marketing at TapInfluence. 

Marketing Spotlight:  

In this webinar we are going to cover 10 things you need to know about Influencer Marketing.

Themes:

  • What is Influencer Marketing / best practices
  • Intersection of Inbound / Content Marketing / Influencer Marketing
  • How to grow / growth hack using influencer marketing

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Joseph Cole | VP of Marketing 

A self-described new school marketer, Cole’s experience bridges the divide between creative, strategy, user experience and demand gen. He has worked for award-winning ad agencies and forged new categories and movements at fast growth start-ups, from workforce performance to gamification and now influencer marketing. At TapInfluence, he oversees the marketing function, including demand gen/growth and marketing communications, with a keen focus on market positioning, public relations, and analyst relations.

Cole is passionate about growth marketing and using stories to deliver engaging real experiences. He has spearheaded digital engagement strategies for many notable brands, including Microsoft, Cisco, VMware, SAP, Jive, Coca-Cola and more. He’s a multinational, having been born in New Zealand, and is also involved in ecotourism and supports habitat conservation initiatives in Africa, particularly programs to save African elephants and rhinos from poaching.

HOST: SIAN SIMPSON | Global Community Manager @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Announcing Our Next Tribe of Sales & Marketing Jam Speakers

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Our cornerstone program – the Sales and Marketing Jams is back for a 4th time.

Announcing our awesome line up, who between them have been responsible for bringing in millions of dollars of revenue, worked at companies that have IPO’d, been privy to many stages of funding rounds from seed through to IPO, scaled marketing, product, sales teams and walked the walked in the US market (and many others).

We pick our speakers specifically for each jam series with the content in mind that we’d like to JAM on, the one requirement being they have had to scale marketing, sales and product management teams. We have a lead per topic and usually one Founder/Investor.

Tami McQueen - Director of Marketing @ SalesLoft

Tami joined one the fastest-growing a B2B SaaS startups in the U.S. as the first marketing hire and employee #9 at SalesLoft. Over a period of three years and recent Series B funding, SalesLoft has grown from 10 employees to 150, and marketing has scaled from a team of one to 12. As a digital marketing and communications visionary with over a decade of strategic experience in B2B and B2C markets, Tami has an insatiable desire to drive an innovative approach that fuels disruption in emerging markets. A champion for experiential marketing and taking big risks to gain traction, her heart beats a gentle intensity for creating memorable experiences and building brand champions. Tami is also a contributor at the Forbes Communication Council.

Evan Cummack - Senior Product Manager @ Twilio

Evan Cummack is a Product Manager at Twilio in San Francisco. Day to day, he drives Product and Engineering for a business unit building global wireless infrastructure for IoT and communications. Evan joined Twilio in 2011 and has worn many hats, having delivered the first generation of Twilio’s real-time video SDKs for mobile and web. Before joining the Product team, Evan built and lead Twilio’s pre-sales and Solution Architecture group, where he consulted with companies like Uber, Salesforce, Airbnb, Netflix, Zendesk and Shopify on their Twilio-powered products and solutions.

Holly Cardew - Founder @ Pixc

Holly founded Pixc.com to help eCommerce stores optimise their product images to ultimately increase their online sales and allow the store owners to focus on running their business. For the past two years Holly has been living in San Francisco where she was part of 500 Startups and was listed as a Forbes 30 Under 30 Asia emerging entrepreneur to watch in the eCommerce and retail space.

Daniel Barber - SVP of Sales & Customer Success @ Datanyze

Daniel Barber is the SVP of Sales & Customer Success at Datanyze. Prior to Datanyze, Daniel led revenue for Node.io, built and scaled sales teams at ToutApp (backed by Andreessen Horowitz) and Responsys (acquired by Oracle for $1.5B in December 2013). He also serves as an advisor on go-to-market strategy with several high-growth startups. Daniel grew up in Australia and has academic and professional experience in United States, Japan, the Netherlands, Germany, and Canada.

See their full bios here, and RSVP to the event here.