Top 10 SaaS Startups in New Zealand to Watch in 2025

The SaaS industry New Zealand 2025 is quickly becoming known around the world for its quality, creativity, and fast-growing companies. Kiwi SaaS companies are using simple cloud-based solutions to solve hard problems in a wide range of fields, from FinTech to AgriTech.

Today, the SaaS industry New Zealand 2025 is still doing very well thanks to strong government backing, a growing skill pool, and more foreign investment. This list shows the top 10 SaaS startups 2025 that are making waves around the world and in their own country.

These startups give a clear picture of the country’s digital future, whether you’re an investor, an entrepreneur, or just a tech fan.

Top 10 SaaS startups in New Zealand 2025

Top 10 SaaS startups in New Zealand 2025

1. Xero

The cloud accounting software company Xero was founded in Wellington and has since become a world leader. It has real-time tools for salary, billing, and planning for small companies and has more than 4 million users.

Because of its steady growth and regular product changes, the company has become a model for other B2B SaaS companies New Zealand. Their focus on making things easy to use, automating tasks, and connecting to more than 1,000 other apps makes them one of the best SaaS companies in 2025.

2. Sharesies

Sharesies is one of the best B2B SaaS companies New Zealand. It has an easy-to-use tool that lets anyone spend as little as $1 in stocks, funds, and ETFs. Over 700,000 people trust it because it has teaching tools and is easy to use.

Sharesies are a big part of bringing more people into the financial system by offering new SaaS tools for businesses. The company is still growing across Australasia and adding useful new features. It’s clear that this is one of the top 10 SaaS startups2025.

3. LawVu:

LawVu is improving legal processes through its legal tech SaaS platform. It puts things like managing contracts, legal issues, and compliance in one place. LawVu makes it easier and safer for in-house legal teams to work together by getting rid of the need for multiple separate tools.

LawVu is one of the most exciting B2B SaaS companies New Zealand, and it’s still growing abroad. It’s even been named one of the top 10 SaaS startups 2025.

4. Unleashed Software

Unleashed Software’s smart inventory management SaaS is perfect for businesses that need to keep a better eye on their stock. It lets you see stock amounts, sales, profits, and supply chain processes in real time.

It makes it easier for businesses to grow because it works well with systems like Shopify and Xero. Unleashed is helping businesses grow with confidence and clarity. It is ranked as one of the best SaaS companies 2025.

5. Serko

With its AI-powered travel and cost SaaS tool, Serko is changing the way businesses handle business travel. Businesses use Serko to ease bookings, track spending, and ensure travel policy compliance. Their Zeno platform has helped them grow in the US and Europe, and it is now one of the most well-known and trusted business SaaS platforms in New Zealand.

It’s also always on lists of the best SaaS companies 2025 because it’s growing so quickly around the world and making new products.

6. Halter

The Halter app is a great mix of IoT, B2B SaaS innovation, and animal science. Its smart collar for cows lets farmers lead their animals with sound and pressure, so they don’t have to use fences or group them by hand.

Through Halter’s SaaS screen, farmers can keep an eye on the health and behavior of their animals in real time. Halter is one of the best SaaS companies 2025, and it is using technology to help farmers do better.

7. Matomo

Matomo is an option for Google Analytics that puts safety first. Tools like heat maps, A/B testing, and advanced analytics give businesses the power to own their data fully. It’s becoming more popular among colleges and states that care about GDPR compliance. Matomo is one of the best SaaS companies in 2025, and it will continue to be one of the best SaaS platforms for business for privacy-focused web data.

8. Auror

Auror helps stores keep their stores safe by providing a networked platform where crimes can be reported and monitored in real time. It makes it possible for shops and police to work together. Their AI-based tools look for trends to stop crimes from happening again.

With a growing presence around the world, Auror is still one of the top 10 SaaS startups 2025. It is known for making a difference in the world and coming up with new ways to use technology in shopping.

9. Volpara Health

Volpara Health is a MedTech SaaS business that uses AI and data to improve early cancer diagnosis. Its tools help doctors get a better picture of breast mass and screening data. Volpara is a known name in global healthcare because it works on many countries. They are one of the most creative B2B SaaS companies 2025 because they use SaaS to power their diagnoses.

10. Tradify

Tradify makes life easier for workers by giving them an app that handles all of their jobs in one place. It was made so that mobile users can do everything from quoting and organizing to billing and making payments.

Tradify has gained over 35,000 people around the world by focusing on making administration easier. Its useful answer makes it a clear contender for one of the top 10 SaaS startups 2025, especially in the blue-collar SaaS environment.

Conclusion

B2B SaaS companies New Zealand are setting standards around the world in fields like shopping, agriculture, and law tech. These are the top B2B SaaS companies in 2025 that are using smart software to solve problems in the real world.

Their success shows that New Zealand’s tech environment is built to be widely competitive, have an effect, and grow. As the need for business SaaS tools grows, we can expect this small but powerful country to come up with even more great ideas.

FAQ

What defines a successful SaaS platform in today’s market?

Scalability, user experience, automation, security, and the ability to fix real problems are some of the things that can make or break a business. The best SaaS companies in 2025 offer options that are adjustable and work well with other tools. They also give people measured value.

Why is New Zealand becoming a center for SaaS?

New Zealand has strong government backing, access to global markets, and a culture of innovation that all work together to help startups. The country is becoming a bigger player in the global SaaS business by focusing on digital infrastructure and skilled tech workers.

Do these SaaS companies only work with people in New Zealand?

Not at all. Most of New Zealand’s top 10 SaaS startups in 2025 are actively growing in other countries. Businesses like Xero, LawVu, and Serko have customers in Australia, the US, the UK, and other parts of the world. This makes them competitive on a global level.

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Kauri Spirit
Graduate from Victoria University of Wellington

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