Monday, June 17th 2-4:30pm

Reserve your spot

​Product Management:
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Building Consumer Grade Products for the Enterprise

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products.

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​Sales:
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Sales Lies.  Why what you’ve been told might not be true on the path from $0-$20M

We’ve all heard the advice and read the books.. but why, if there is such a clear path to building a big sales engine, does it feel like we are constantly re-inventing the wheel?  In this workshop we will be discussing some of the institutional wisdom around building teams, when to hire a VP of sales, how to break into the US or other markets and what do do when plan A fails.

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​Customer Success:
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Building your CS organization from the ground up.

According to one McKinsey study, the SaaS vendors with top-quartile revenues achieved their strong showing by investing more in customer-success (CS) initiatives” that increase net revenue retention. It’s likely why another report from LinkedIn Data revealed CS as one of the top 10 fastest growing professions, at 736% growth since 2015.
 Yet while the need for customer success in a SaaS business is becoming clearer and clearer, the strategy and means for execution remains relatively elusive.

In this session, we’ll look at the value CS brings, foundational blocks for building a world-class team, and considerations for scaling efficiently. If you’re a CEO looking to hire your first CS leader/professional, you’ll not want to miss this.

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Product Design:

Product Playbook - How to create products that change the game. 

In this workshop you’ll learn:

• How to reach product-market fit
• Fundamentals of great product design
• How to define a game changing vision and strategy
• How to execute your vision and strategy to achieve the highest impact

This is for:

• Anyone working directly on a product team, in particular: designers, engineers, product managers
• CEOs and execs who want to get more impact from their product development ​

 

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​Marketing: 

Marketing & Sales Operations (revops): it’s the glue between marketing and sales

The two important ‘R’s for any CEO is revenue and retention.

In order to maintain scalable growth and have consistency across the entire customer lifecycle there needs to be a lynchpin* that will bring together marketing, sales and customer success.

Roll in, revenue operations. Often overlooked as just a trending name for sales operations, this function works across the entire buyer journey. Bringing together tools, platforms and process to move quickly, surfacing insights and data that will achieve core KPIs and overall maintaining consistency across the customer journey.
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We will dive deep into the role of revenue operations across marketing, sales and customer success. Hear from ex- Vend Director of Marketing Operations, Cath Carlsen and VP Sales Operations