Tag Archives: NZ

Webinar: Cassie Roma, Head of Content Marketing @ The Warehouse Group | Storytelling, Social Media & Growing Your Brand in The Long-term

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KIWI LANDING PAD PRESENTS:

A new event every week bringing you interesting, informative sessions with people from our community, on topics that you’ve asked for. Our format is all about engagement, dialogue and learning! Come join our community of 4,500 people, ask your questions and learn some stuff!

Join us online, September 19th @ 10am (NZT) to hear from Cassie Roma, Head of Content Marketing @ The Warehouse Group.

We’ll be discussing:

  • Storytelling
  • The Role of Social Media in the Marketing Mix (new & emerging channels & learnings)
  • The Importance of Brand over Time

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Cassie Roma | Head of Content Marketing @ The Warehouse Group

A San Diego girl transplanted in Auckland, New Zealand, I’ve got my feet firmly planted in two hemispheres.

As a born creative with my head firmly in the clouds – I’m most at home playing the role of storyteller, public speaker, writer, media strategist and photographer. In fact, I love nothing more than connecting with people and places. And, in doing so, delving into the stories and experiences that both bind us as human beings, and allow us to stand out as individuals. Cheesy, but true.

By day I get my kicks as a Head of Content for some of New Zealand’s most beloved brands – working alongside innovative, creative, and kind people to help brands & influencers find their own unique voice. And, in doing so, marrying geekery, content strategies, & creativity to create memorable moments & strong engagement in an omni-channel world.

I’m also a keynote and public speaker. I am blessed to have had the opportunity to share my thoughts, experiences, & insights in many countries across around the world. Some highlights include VidCon, Social Media Marketing World, NZFW, Simpliflying, and New Zealand’s own Digital Day Out.

HOST: SIAN SIMPSON | Director of Community & Content @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Webinar: Rowan Simpson, Chair @ Hoku & Founder @ OneMetric.io | How Founders Can Use Metrics To Ask Better Questions and Tell Better Stories

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KIWI LANDING PAD PRESENTS:

A new event every week bringing you interesting, informative sessions with people from our community, on topics that you’ve asked for. Our format is all about engagement, dialogue and learning! Come join our community of 4,500 people, ask your questions and learn some stuff!

Join us online, September 12th @ 10am (NZT) to hear from Rowan Simpson, Chair @ Hoku & Founder @ OneMetric.io

We’ll be discussing how founders can use metrics to ask better questions and tell better stories, including:

- Why this is important

- Why this is so hard for most founders

- A plan for doing this

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Rowan Simpson | Chair @ Hoku, and Founder @ OneMetric.io

Rowan is an early-stage investor and software developer who is passionate about creating great products that people love to use.

Rowan has been involved as an investor, advisor and employee in a number of iconic high-growth technology businesses in New Zealand, including Trade Me, Xero and Vend. He was one of the original investors in Timely, Atomic and ThisData (previously Revert), and continues to work closely with the founders of all of these businesses.

Prior to all of this, Rowan completed a Bachelor of Science in Computer Science from Victoria University of Wellington.

Rowan proudly lives in New Zealand with his wife and two sons.

HOST: SIAN SIMPSON | Director of Community & Content @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Webinar: Patrick Whatman, Content Marketing @ Mention.com | How to Create a Content Marketing Strategy for B2B Businesses

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Join us online, August 16th @ 7am (NZT) to hear from Patrick Whatman, Content Marketer @ Mention.

We’ll be discussing:

- Identifying your ideal buyer and finding your brand voice
- How to use content to generate leads, not just because you “need a blog”
- How to turn content leads into sales

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Patrick Whatman | Content Marketer @ Mention.

Patrick Whatman is a Content Marketer at Mention - the leading tool for brand monitoring, social listening and reputation management for enterprises and agencies. He also works with growing startups in Paris on their inbound marketing strategies.

Patrick leads the Content team at Mention, which involves:
- Planning the editorial calendar and ensuring deadlines are met
- Editing the Mention blog and guest contributors
- Writing original content for the Mention blog
- Developing new lead generation products and strategies
- Creating and delivering email marketing campaigns
- Promoting and hosting webinars
- Presenting customer videos
- Writing exclusive content for inbound marketing

He lives in Paris, loves music, and writes his own brand of cultural criticism for fun.

HOST: SIAN SIMPSON | Director of Community & Content @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Webinar: Kiwi Founder Stories with Angie Judge | CEO & Co-founder @ Dexibit

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Join us online August 8th @ 10AM NZT to hear from Angie Judge, CEO & Co-founder @ Dexibit.

Tune in live, or catch up later; we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Angie Judge | CEO & Co-founder @ Dexibit

Angie Judge is the CEO & Co-founder of Dexibit, empowering the world’s cultural future with artificial intelligence. For visitor attractions like museums, Dexibit’s award winning big data analytics software predicts, analyses and reports on visitor experience and venue performance to enable commercial and social outcomes.

Judge is a prominent speaker on the topics of AI and big data, having presented at numerous conferences and events globally including TEDx, the American Alliance of Museums, AI Day, and as a keynote speaker at the Microsoft Ignite conference. She also guest lectures in data science, and talks to young women about building careers in STEM.

Furthermore, Judge is the Co-Chair of the Museum Computer Network’s Data & Insights SIG, Deputy Chair of the Media & Technology Leadership Team for the American Alliance of Museums Professional Network, and runs a series of regular working groups for attractions analytics.

HOST: SIAN SIMPSON | Director of Community & Content @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Webinar: Daniel Barber, CEO & Co-founder @ DataGrail | Privacy and the GDPR

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Join us online, July 18th @ 10am (NZT) to hear from Daniel Barber, CEO & Co-founder at DataGrail.

We’ll be discussing the GDPR, giving you a privacy primer, and chatting about Daniel’s latest venture, DataGrail. We’ll also cover the two entity classes - data processors, and data controllers - and why it’s important you know which one you are. Along with the three tactical steps your business should be taking in relation to GDPR & privacy.

Tune in, or catch up later, we bring you a digestible format that you can listen to whilst at your desk working, or come back and watch the recording later.

SPEAKER BIO: Daniel Barber | CEO & Co-founder @ DataGrail

Daniel Barber is the CEO & Co-founder of DataGrail. Prior to DataGrail, Daniel has built and led go-to-market sales teams at Responsys (acquired by Oracle), ToutApp (acquired by Marketo), Node.io, Datanyze, and DocuSign. He also advises several high-growth startups, including Outreach.io, Chorus.ai, and SignOnSite

HOST: SIAN SIMPSON | Director of Community & Content @ Kiwi Landing Pad

Kiwi Landing Pad (KLP) was established in 2011 to help New Zealand high growth technology companies expand into the US market. KLP is a rapidly growing community created by entrepreneurs for entrepreneurs.

Community, Hiring, Kiwi Start Ups, Marketing, NZ Inc

New Zealand Companies You Should Know – July 2018

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Every month at the Kiwi Landing Pad, we do a monthly update that covers who is in, what’s going on, and companies we have meet, come across or talked with lately, they are in varying industries and stages and in no particular order, sometimes old, sometimes new.

To subscribe for updates please follow this link or send us an email to [email protected]

NZ Companies you should know – check them out:

GameStatix - Gamestatix is a social platform for the co-creation of PC games, that recognises, encourages and rewards user contribution, whilst giving game developers access to global pool of talent to efficiently generate, curate and promote their content.

Couchdrop - Couchdrop is the only true Cloud SCP, SFTP and Rsync server. Couchdrop lets you SCP, SFTP and Rsync directly to cloud storage (Dropbox, Box, BackblazeB2, GoogleDrive etc.). With Couchdrop you do not need to install additional software as it uses the native Rsync, SFTP and SCP applications. Couchdrop offers a secure means of transfer as both applications run over SSH.

Wine Grenade - The Wine Grenade is a simple and cost effective tool to help winemakers make great reds through the process of micro-oxygenation.

Re-leased - Re-Leased is a powerful, award-winning cloud-based commercial property management software.

SwipedOn - Welcome people into your world with a smart but simple visitor management solution. Our paperless gateway makes connecting people intuitive and easy.

Tradify - The app of choice for thousands of Tradies. Track jobs from quote to invoice and everything in between.

A2X - Automated Accounting For Amazon Marketplace Sales, Fees, Cost Of Goods Sold, And FBA Inventory

Cemplicity - The Cemplicity Aim - a powerful patient voice. We believe every patient should have the opportunity to tell their story and that a patient’s positive view of their own health is the ultimate measure of success.

Aider.ai - Aider is the digital assistant for your small business. Using the latest AI technology, Aider helps small business stay connected and utilize insights to make smarter business decisions. Ask Aider questions from anywhere, get easy answers, then share the learnings with your staff, partners and advisors. Aider is your business’ own AI engine.

Orbica - Location Data Connectivity. Orbica unlocks the value of location data to create effective business solutions and products. You’ll develop new insights that improve and accelerate your decision making, increase performance, reduce risks and costs, enhance your customer’s experience and generate revenue.

 

Advise, Community, Media, NZ Inc

Celebrating 6 years, with 6 events - Something For Everyone

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“Building a business is hard, building a global business is even harder” - Sam Morgan

 

The idea for Kiwi Landing Pad began in the Kiwi entrepreneurial community in 2008 with a small group of entrepreneurs reflecting on their own journey and how to make it easier for the next wave of entrepreneurs to successfully follow - but faster and smarter.

The New Zealand government planned to invest more to support the technology and innovation ecosystem to make it easier for our companies to land and expand into the US market. During an “NZ Inc” meeting in 2010, John Holt & Sam Morgan put up their hands to collaborate and make the vision of a physical hub in Silicon Valley a reality three years ahead of plan - KLP was born.

In July 2011 we opened our doors in San Francisco for the first time, and with our first residents Xero, Vworkapp and Magritek.

On September 16th 2011, we held our very first Kiwi Landing Pad event. This year it’s now been 6 years, and we’ve had over 250 events with no signs of slowing down, right now we have one a week, at least.

This month we are celebrating the success of 6 years, with 6 events - as our community is global, 4,000 members in 36 countries around the world, we decided to have something for everyone whether thats a jam, webinar or our very first party in New Zealand. We encourage you to come along and meet our community (your peers) and learn more about where we are going in the future.

The Events:

Webinars

Sales & Marketing Jams

Party/Drinks

Thanks for your support over the last 6 years, onwards to make technology the number #1 export in New Zealand and continue building great businesses, great products and helping Kiwis think big.

Sian & John
@ Kiwi Landing Pad

Community, Kiwi Start Ups, Marketing, NZ Inc

New Zealand Companies You Should Know – July 2017

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Every month at the Kiwi Landing Pad, we do a monthly update that covers who is in, what’s going on, and companies we have meet, come across or talked with lately, they are in varying industries and stages and in no particular order, sometimes old, sometimes new.

To subscribe for updates please follow this link or send us an email to [email protected]

NZ Companies you should know – check them out:

Soul Machines - Highly engaging Digital Humans with personality and character. Brought to life with our Embodied Cognition Platform. Emotional Intelligence for AI

Xandra - A conversation design agency. Bringing more humanity to technology. Conversation design using AI and chatbots.

Nudge - The first native content analytics platform, agencies & publishers track, measure & optimize their native content.

Osnova - Osnova is creating an AI based private tutor for maths. We will democratise education and give everyone with internet access to free high quality education.

Jude - Your private banker.

Teknique - Teknique designs and engineers groundbreaking miniaturized video cameras that work wirelessly for security, driver safety, and action sports.

O2O2 - O2O2 allows those in polluted megacities like Beijing and London to reclaim their outdoor lifestyles and commute and exercise without fear of pollution

Hectre - Orchard Management Software

Snapithd - Providing systems, hardware and AI for computer vision applications. Working in the maritime and construction industries.

Swyft - Swyft is the disruptive turn-key automated retail channel for brands, retailers, franchise vend operators and enterprises to innovatively engage with users.

Kiwi Founder Series - Mike Carden & John Holt - Co-Founders @ Sonar6

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By popular demand from within our community I’ve asked John Holt and Mike Carden to be our Kiwi Founders for July. Sonar6 was a HR technology company that scaled from Auckland, New Zealand and sold to CornerStone on Demand in 2012. Unusual for us to have both founders on a webinar but very useful for a deep dive into this company and a successful SaaS business that has scaled from nothing and ended up being acquired. There is something to be said for ‘going through the process.’ Knowing these two cats, this will be a lively webinar, and one not to be missed - I have the expectation that it will be the most entertaining to date.

 

Community, Kiwi Start Ups, Marketing, NZSMJ

Sales & Marketing Jam Round #4 - The Resource List

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Blogs

Podcasts

Slideshare

Books

Webinar Series Content:

Sales, Marketing, Product, Customer Success, Media

Kiwi Founder Stories

If we have missed any, let us know!

Advise, Events, Marketing, NZSMJ, Video

Customer Spotlight: The Alignment Of Business To Customers At Every Touch Point In Their Digital Journey

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Successful businesses do more than just provide great products. They create and deliver an exceptional customer experience every step of the way. Today’s customer has access to a global marketplace and a myriad different options- it isn’t enough to just offer the most affordable solution in your area. You need to stand out during every stage of the customer journey.

If your business can’t give customers what they need, they’ll find someone that can. ​​

That’s why smart businesses optimise their customer’s experience at every stage of the buying journey.

What is a customer journey and why does it matter? When you first hear it, the term “customer journey” sounds like a fluffy marketing buzzword that has zero place in the real world. It isn’t. The buying process can be broken down into five distinct stages. At the end of every stage the customer re-decides, consciously or subconsciously, whether to continue their journey with you or move on to one of your competitors.

By creating a delightful experience every step of the way, you are encouraging them to choose you.

Catch up on the detail on our webinar with Hootsuites VP of Customer - Kirsty Trail - here.